Customer Storytelling
In a world where trust and authenticity are paramount to a brand’s reputation, customer storytelling has become the ultimate tool to engage audiences, build credibility, and drive business growth.
Why Customer Storytelling With Video?
Today’s audiences don’t just want to hear about a brand’s value—they want to see it in action. Customer stories bring your solutions to life through real-world experiences, creating an emotional connection that goes beyond traditional marketing.
Build Trust + Credibility
Authentic, firsthand accounts from satisfied customers establish social proof and validate your brand’s impact.
Drive Sales + Conversions
Decision-makers relate to real customers who have faced similar challenges and found success with your solution.
Enhance Brand Loyalty
Showcasing customer success stories deepens relationships and fosters a stronger sense of community around your brand.
Maximize Marketing ROI
A well-crafted video series can be repurposed across multiple channels, from sales enablement to digital campaigns and social media..
Why ENGINE78?
Not all customer stories are created equal. At ENGINE78, we bring journalistic expertise, documentary-style storytelling, and strategic marketing insight to every project.
A Journalistic Approach
We go beyond surface-level testimonials, uncovering the deeper narratives that truly showcase your brand’s impact. Our interviews capture the authenticity and emotion that make stories resonate.
Cinematic Storytelling
We leverage documentary filmmaking techniques to craft visually compelling, emotionally engaging videos that hold attention and leave a lasting impression.
Expert-Led Production + Editing
With a background in high-quality branded content, our team ensures every story is told with clarity, energy, and purpose—combining dynamic b-roll, strategic pacing, and music that enhances the experience.
Strategic Integration
We don’t just create videos; we craft marketing assets. Our customer stories are designed to seamlessly fit into your sales and marketing strategies, whether for your website, social media, events, or paid media.
CASE STUDIES
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As a global leader in enterprise software, Infor has built its financial success and corporate reputation on a foundation of strong customer relationships. To elevate their customer-first approach, they sought a more compelling way to present traditional case studies—one that would move beyond standard testimonials to create deeper engagement and connection.
Recognizing the power of authentic storytelling, Infor turned to Engine78 to craft high-quality, journalistic-style content that would bring their customers’ experiences to life. With two major Infor-sponsored conferences on the horizon, it was the perfect opportunity to capture real-world success stories and showcase the impact of their software through the voices of their customers.
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Engine78 developed an 18-part video series leveraging documentary filmmaking techniques to create compelling, emotionally resonant narratives that highlighted the real-world impact of Infor’s solutions.
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Strategic Capture: Leveraging Infor’s in-house video teams, we directed customer interviews with a direct-to-camera approach, creating an intimate, personal connection with viewers.
Story-Driven Editing: In post-production, we meticulously identified the most impactful moments that best showcased Infor’s value proposition, customer success stories, and brand ethos.
Enhanced Visual Narrative: To enrich the storytelling, we integrated dynamic b-roll, energetic pacing, and a carefully curated soundtrack—transforming raw interviews into cinematic, compelling narratives.
Journalistic Expertise: With a sharp editorial eye and deep experience in brand storytelling, we crafted narratives that were not just informative, but emotionally engaging and strategically aligned with Infor’s goals.
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The final documentary-style series transformed traditional case studies into powerful, trust-building storytelling assets. The videos became key marketing and sales enablement tools, resonating across multiple channels and strengthening Infor’s brand positioning.
Infor was thrilled with the outcome, and the featured customers valued the opportunity to share their stories—further reinforcing their loyalty and deepening engagement with the brand.
Bringing Infor’s
Customer Stories
To Life
Click on the logos below to view the finished product
