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Joanna Bober and Joshua Kessler helm ENGINE78, a boutique creative communications agency with deep expertise in the worlds of journalistic storytelling, video and photography.

We believe that compelling narratives for brands and organizations are built upon vivid, imaginative and smart visual assets and written editorial.

Our work amplifies an organization’s most valuable asset: its people.

What’s in the ENGINE78 toolbox?

Creative Direction

Tell us your story and we will figure out how to help you share it with the world in a way that breaks through.

Video Direction/Photography

Our special sauce is getting people to be comfortable in front of the camera, whether still or motion.

Editorial

As former journalists at world class publications, we tell immersive stories that delight and engage.

Design

Each element of a project needs to hang together and design is the glue. We use this skill to deliver a cohesive product.

Optimizely

A glossy, editorial-style site sponsored by the tech company Optimizely highlights the perspectives and passions of top global marketing executives.

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KISS @ The Empire State Building

The Empire State Building often promotes music and entertainment happenings in NYC. So when it was time for the band KISS’s farewell concert in Madison Square Garden, they were invited on a whirlwind trip through the iconic skyscraper on a cold December day. We were enlisted to capture it all in a promotional video for media, integrating their music and the building’s light show along the way.

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True Beauty Ventures

For this emerging growth fund – rockstars in the indie beauty industry — we created a short film to telegraph, in about three minutes, the company’s strategic approach and breakout success stories.

We met with them, absorbed their story, wrote a script and then drew from their existing archive of imagery to weave a fresh narrative.

The film was screened at the company’s annual meeting to inform and engage both established and potential investors.

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Colorado Rocky Mountain School

How do you inform and attract potential new students about a groundbreaking private high school nestled in the Rocky Mountains of Colorado? In our earliest meetings with the school’s leadership, we learned that their students are their most passionate ambassadors.

Thus the conceit for a video was formed: let the kids speak directly to camera and recount the reasons why they love the place. Briefly stated, CRMS takes every aspect of the school experience and uses them as teaching moments, whether in the classroom, workshop or outdoors.

The admissions department uses the video on road shows and online to convey what distinguishes their institution from other schools.

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International Olympic Committee

A campaign of video portraits celebrate the Olympic spirit in everyday people.

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Aspen Words / Aspen Institute

A virtual event during the pandemic harnesses the compelling attributes of an in-person gathering by putting human stories center stage.

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Obermeyer Wood - Quarterly Communications

Connecting investors to the message.

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MSC Cruises

Highlighting the cuisine and experiences available at sea.

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Ford Motor Co.

Video portraits introduce consumers to the inspiring people behind the products.

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Branded Video

A collection of branded videos created for various companies including The Made in NYC Media Center, Scary Mommy (for Stainmaster Carpet), Delish (for Nabisco, Coca-Cola, Coors Light) and Good Housekeeping.

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Micro Video Collection -

Social friendly short form video.

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